Asmal Digital · Stewart Miller Group
A complete, open picture. What has been delivered, what you have invested, what is running now, what is next, and everything still open. Nothing hidden.
The original Stewart OS engagement, in plain numbers.
| Engagement | Agreed | Status |
|---|---|---|
| Stewart OS Build (the AI operating system) | $10,000 | Delivered |
| AI Training (team fluency programme) | $5,000 | Delivered |
| Total engagement | $15,000 | billed 4 × $3,750 |
| Received to date (4 of 4 invoices) | $15,000 | Paid in full |
The proof, in one place. Everything below is built and live.
Six of the seven team AI training sessions have been delivered: the online group sessions, the in-person sessions at ARKHE and the one-to-one sessions with Thushani. The seventh is a group session for the ARKHE team, with the date agreed with Monica.
Beyond the original scope. The engagement also included work that went further than the training and build we agreed: the dedicated MindBody integration sessions for Arkhe (including a call with MindBody's own API team), the second brain, and the Mac Mini migration and automation hub. This has been part of the relationship, delivered as we went.
The system is live and in daily use.
The overall scope, in your priority order. Not a line-by-line quote any more: one monthly service delivers all of it (see Section 7). Some layers are already delivered or underway; the rest come as we go. Each person and business gets their own layer on the same brain.
The foundation, underneath everything
This is the heart of the whole system, and the real build. A proper database brain on Cloudflare: a single, secure knowledge database that holds everything your businesses know, that each person reaches at their own access level. Portable by design, so if one AI platform ever goes down, your brain simply moves across and you carry on.
On top of it sit the live dashboards for each key person, proper role-based access so everyone sees only what they should (you see everything, Monica and Shaji nearly everything, the ARKHE team only ARKHE and never the financials), and the daily automation running reliably. It is the hardest and most important piece to get right, and it is the centre of the monthly service. A serious, custom build, not an off-the-shelf tool.
Agents that run all the time, whether your computer is on or off, so nothing waits for a laptop to be open. Inside the monthly service. It starts by moving the automations that run on your Mac onto these agents. Then an AI interview for each team member on Monica's list, so we see where each person is stuck, and from that at least one agent per person, sending their reports and reminders by email or a dashboard link, so they do not have to learn the tools. Marie's morning list of members whose payments did not go through is the first example. The agents run on the Claude API, either on your own Claude API account or inside our IJEN platform on ours. The API usage is a running cost on top of the monthly service.
Monica's own AI that triages her inbox, meetings and tasks, flags only what needs you, and drafts in your voice. Delivered so far: Command Center installed with Monica, her brain key and guide, Telegram capture, and the commitments schema. Monica's own daily routines run on top of it. Next: her 7am morning brief, built as an always-on agent so it runs without her laptop.
Building on her session already delivered: finance workflows, reporting, and the UAE HR and payroll side, on her own controlled access to the brain. The honest bottleneck, flagged to you on WhatsApp on 4 August: she works across four email accounts and four finance tools, each with its own login, and AI tools sign in to one account at a time. So the current work is consolidating her setup so one assistant sees everything she needs, instead of her logging in and out all day.
The membership dashboard and the data structure for the MindBody numbers (leads, trials, sales, response times) are built and ready to switch to live data. It goes live, and is handed to Dragan, once the MindBody developer key is issued. Until then the daily sales report reaches the team through Shaji's automation. Training the Arkhe team to use it is a separate package, billed to Arkhe.
The production-team workflow, AI in the editing and content pipeline, a repeatable way to onboard Livewire-app customers, and the new Livewire Kiosk product front and centre.
Turning Angela from admin into your AI-assisted content operations director across ARKHE, Livewire and your personal brand. Hub and spoke: one recording session from you a week, splintered into 20 to 30 pieces across the three brands. Brand bibles, the AI production stack, weekly performance reports, and monthly growth experiments, built on the same brain as everyone else.
Distinct engagements so each sits cleanly on its own account.
| Item | Price | Status |
|---|---|---|
| Stewart Miller: website (refresh growing: new headshots, latest talks, behind-the-scenes content, AI features) | from $1,500 | In review |
| Livewire: website rebuild (scope growing; final price once Monica sends the full requirements) | from $1,500 | Quoted |
| Livewire: dedicated AI training | $2,000 | Quoted |
| Arkhe: team AI training package (billed to Arkhe) | $2,000 | Quoted |
| Data warehouse: one place for Mindbody sales, ads, CRM and files, refreshed daily, which the agents and dashboards read from | from $10,000 | Quoted |
| LiveWire marketing initiative: marketing agents for Angela and Monica that run and improve the paid campaigns, and the Sell-by-Chat flow from ad to order | from $10,000 | Quoted |
The $2,497 credit on account (Urban Jump WhatsApp agent) has been used in full. It came off INV-000036 on 20 August, and credit note CN-000039 was issued to ARKHE on 28 September. Nothing is left in credit.
Timed around your world: soft opening on the 17th, your three weeks of travel from the end of July, and ARKHE's full opening on 1 September.
Telegram capture plugged into your machine (already built, it just connects in) so Telegram joins the daily brief. Outlook moved off the browser route onto the direct Zapier connection, with Shaji, so it is faster and does not risk wrong sends. Monica's 7am morning brief live in her inbox. The recipient guard on, so nothing ever goes to the wrong person. Your dashboard on a persistent URL on your Cloudflare, now that the account is set up. Your first hub recording session through the video pipeline for Angela. Weekly team session.
The tiered database brain v1 on your Cloudflare: you see everything, Monica and Shaji nearly everything, the ARKHE team only ARKHE and never the financials. Live per-person dashboards on the brain In progress. Angela's ramp per the 30-day handover: brand bibles, two brands, then all three. The ARKHE sending domain and deliverability. The MindBody daily sales feed, first version. Tania's marketing and sales agent. All of this runs remotely, so your travel does not slow it.
Sell-by-Chat live: first message to payment to delivery, no sales calls. The website chat assistant, as soon as the standalone app allows embedding. The brain fully populated with the whole team working from it. The Happiness / Performance system scoped together. The two websites move in parallel under their separate quotes.
Structured the way you asked. Not a detailed line-by-line quote: an overall scope delivered as a monthly service, invoiced separately to ARKHE and to Stewart / LiveWire, with no large sum upfront, so you and Thushani know exactly where each company stands.
Your in-house AI team, run by Asmal Digital
ARKHE · $2,275 / month
Stewart / LiveWire · $4,225 / month
A four-month engagement, invoiced separately to each company: ARKHE for the ARKHE work, Stewart / LiveWire for everything else, including the tiered database brain, the real build. Only the items listed as separate (Section 5) sit outside it. After the four months it simply continues month to month to run and improve the system. No big lump upfront.
Added 11 Aug at Stewart's request: each covered item tagged to the company it serves.
| Item | Company |
|---|---|
| Stewart's daily operating system (email, WhatsApp, Telegram, briefs) | Stewart / LiveWire |
| The tiered brain and its contribution system | Shared |
| Monica and Thushani layers | Stewart / LiveWire |
| Dragan and the ARKHE team (onboarding, support) | ARKHE |
| MindBody daily sales dashboard | ARKHE |
| Buddy Pro pipeline (shared ARKHE + LiveWire team instance) | Shared |
| Weekly team session | Shared, ARKHE-weighted |
| Angela OS (when it starts; spans three brands) | Shared |
ARKHE's AI team: $2,275 a month. Its members: the daily sales dashboard, Dragan's brain room and team support, the Buddy Pro pipeline and its upload gate, the weekly session, and ARKHE's half of the shared platform (the tiered brain and contribution system, and Angela OS when it starts).
Stewart / LiveWire's AI team: $4,225 a month. Its members: the daily briefing agent across email, WhatsApp and Telegram, Monica's super-EA layer, Thushani's finance layer, and the Stewart / LiveWire half of the same shared platform.
The monthly is measured on outcomes, not hours: the agents running, the reports landing, the team using what we build. You are paying for the work getting done, not for time on a clock.
More support, same monthly. My team is growing, and you get the benefit at no extra cost: more hands supporting your people, and new members of your team onboarded as they join. Shamimah leads it. She is the point of reference for your team: she supports them, helps them build what they need and gets things done, so nothing has to wait on me. I stay hands-on with her on the build, and I am there on-site or on a call whenever you need me.
If the work grows beyond what is agreed here, we agree the next step together rather than let it quietly creep.
Next step: your go-ahead. If the shape works, we lock the four months and I keep moving straight away. No meeting needed unless you want one. Done Agreed, and billed as two monthly invoices since August.