Asmal Digital · Stewart Miller Group
A complete, open picture. What has been delivered, what you have invested, what is running now, what is next, and everything still open. Nothing hidden.
The original Stewart OS engagement, in plain numbers.
| Engagement | Agreed | Status |
|---|---|---|
| Stewart OS Build (the AI operating system) | $10,000 | Delivered |
| AI Training (team fluency programme) | $5,000 | Delivered |
| Total engagement | $15,000 | billed 4 × $3,750 |
| Received to date (3 of 4 invoices) | $11,250 | Paid |
| Final invoice | $3,750 | Due next month |
The proof, in one place. Everything below is built and live.
The team AI training has been delivered in full. Between the group sessions, live in-person sessions, and the one-to-one work with your team, it has gone well beyond the seven sessions originally scoped.
Beyond the original scope. The engagement also included work that went further than the training and build we agreed: the dedicated MindBody integration sessions for Arkhe (including a call with MindBody's own API team), infrastructure sessions with Shaji, and the second-brain and Command Center rollout. This has been part of the relationship, delivered as we went.
The system is live and in daily use.
The overall scope, in your priority order. Not a line-by-line quote any more: one monthly service delivers all of it (see Section 7). Some layers are already delivered or underway; the rest come as we go. Each person and business gets their own layer on the same brain.
The foundation, underneath everything
This is the heart of the whole system, and the real build. A proper database brain on Cloudflare: a single, secure knowledge database that holds everything your businesses know, that each person reaches at their own access level. Portable by design, so if one AI platform ever goes down, your brain simply moves across and you carry on.
On top of it sit the live dashboards for each key person, proper role-based access so everyone sees only what they should (you see everything, Monica and Shaji nearly everything, the ARKHE team only ARKHE and never the financials), and the daily automation running reliably. It is the hardest and most important piece to get right, and it is the centre of the monthly service. A serious, custom build, not an off-the-shelf tool.
Monica's own AI that triages her inbox, meetings and tasks, flags only what needs you, and drafts in your voice, running on her daily routine. This is the model we clone to the rest of the team.
Building on her session already delivered: finance workflows, reporting, and the UAE HR and payroll side, on her own controlled access to the brain.
The membership dashboard, the MindBody data pipeline (leads, trials, sales, response times), and the automation behind the gym's daily numbers. Training the Arkhe team to use it is a separate package, billed to Arkhe.
The production-team workflow, AI in the editing and content pipeline, a repeatable way to onboard Livewire-app customers, and the new Livewire Kiosk product front and centre.
Turning Angela from admin into your AI-assisted content operations director across ARKHE, Livewire and your personal brand. Hub and spoke: one recording session from you a week, splintered into 20 to 30 pieces across the three brands. Brand bibles, the AI production stack, weekly performance reports, and monthly growth experiments, built on the same brain as everyone else.
Distinct engagements so each sits cleanly on its own account.
| Item | Price | Status |
|---|---|---|
| Stewart Miller — website (refresh growing: new headshots, latest talks, behind-the-scenes content, AI features) | from $1,500 | In review |
| Livewire — website rebuild (scope growing; final price once Monica sends the full requirements) | from $1,500 | Quoted |
| Livewire — dedicated AI training | $2,000 | Quoted |
| Arkhe — team AI training package (billed to Arkhe) | $2,000 | Quoted |
| Urban Jump WhatsApp FAQ agent (build) | $2,497 one-time | Paid |
| Urban Jump — running cost, if approved | $177 / month | Quoted |
Timed around your world: soft opening on the 17th, your three weeks of travel from the end of July, and ARKHE's full opening on 1 September.
Telegram capture plugged into your machine (already built, it just connects in) so Telegram joins the daily brief. Monica's 7am morning brief live in her inbox. The recipient guard on, so nothing ever goes to the wrong person. Your dashboard on a persistent URL on your Cloudflare, now that the account is set up. Your first hub recording session through the video pipeline for Angela. Weekly onsite at the gym.
The tiered database brain v1 on your Cloudflare: you see everything, Monica and Shaji nearly everything, the ARKHE team only ARKHE and never the financials. Live per-person dashboards on the brain In progress. Angela's ramp per the 30-day handover: brand bibles, two brands, then all three. The ARKHE sending domain and deliverability. The MindBody daily sales feed, first version. Tania's marketing and sales agent. All of this runs remotely, so your travel does not slow it.
Sell-by-Chat live: first message to payment to delivery, no sales calls. The website chat assistant, as soon as the standalone app allows embedding. The brain fully populated with the whole team working from it. The Happiness / Performance system scoped together. The two websites move in parallel under their separate quotes.
Structured the way you asked. Not a detailed line-by-line quote, an overall scope delivered as a single monthly, with no large sum upfront, so you and Thushani know exactly where you stand.
The retainer
$6,500 / month
A four-month engagement at $6,500 a month, covering everything described above, including the tiered database brain, the real build. Only the items listed as separate (Section 5) sit outside it. After the four months it simply continues month to month to run and improve the system. No big lump upfront.
The retainer is built around about five hours a week of my direct time: onsite, on calls, and hands-on building and supporting. Some weeks run heavier around a launch, some lighter when I am travelling, and it averages out, exactly as you said. Heavy months and quiet months balance each other, and you are never charged double for a busy one. If a stretch consistently needs a lot more than that, we right-size it together rather than letting it quietly creep.
Next step: your go-ahead. If the shape works, we lock the four months and I keep moving straight away. No meeting needed unless you want one.